Aug 02, 2022
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Then click on 'Analytics' in the top left and then on 'Audience Insights'. Here you will find a lot of valuable information. For example, below you see the target audience of travel brands in blue and the total audience of Pinterest in purple. Pinterest demographics Target audience Instagram Pinterest ads Are you familiar with Facebook and Instagram marketing? Then you know that organic posts are great for making your brand more visible. But in the end it's a matter of pay-to-play. You have to invest some money to really increase the visibility of your brand. If you're trying to reach a new audience at scale and make your social media efforts profitable, you should dive into social media advertising. Pinterest Ads works the same as Facebook Ads in many ways . You can create organic Pins and then boost them to increase reach. Pins can be static images as well as gifs or videos. All these forms are job function email list available for advertising. The buying and bidding model is CPM (cost per thousand impressions). Pinterest ads campaign goals Like Facebook, Pinterest Ads has several campaign objectives to choose from. Pinterest Campaign Goals The offerings range from top-funnel brand awareness campaigns to conversions and campaigns for your entire catalog. Brand awareness and video views campaigns These campaigns aim to get your Pins seen by as many people as possible. This is used more to increase awareness of your brand, not your sales. It's perfect for sharing compelling content with generic brand messages so that your target audience learns more about you. Traffic campaigns These are aimed at sending traffic to your website, in other words to generate click-throughs . That's why you need to make your Pins engaging and related to a specific product offering. Conversions and Catalog Sales Targets These target purchases on your website. The first requires advertisers to manually create their Pins, the second is feed-driven .