Breadcrumb links and an XML sitemap also go a long way in helping users and site crawlers navigate. Relevance of the link The essential element of Link-building 101 and Internal Linking 101 is relevance . Optimize all anchor text to reflect the title or subject of the landing page being linked to. Placing irrelevant anchor text on a link will label your website as spam. Be sure to create keyword variations for your anchor text structure. Constantly using the same anchor text for every link could be considered spammy and, if used for different landing pages,
will lead to keyword cannibalization. Leverage your keyword research and perform a link audit to identify areas of content where relevant internal links can be placed. Ideally, you'll want at least three internal links for content, maybe more, depending on the word jewelry photo editing service count. Call to action links I cannot fail to mention the importance of optimizing your call to action (CTA) to maximize your conversion rate. A CTA button should be big and bold and should be optimized for each device. Make sure your CTA stands out from the background. CTA positioning is important and I recommend placing a CTA above the fold. QuickSprout often uses a sliding
CTA that garners massive conversions. Ultimately, you want your CTA to be present on every webpage so users are always one or two clicks away from creating a conversion. Nofollow links If you don't want a search engine to count link juice going through a specific web page, you can place a rel="nofollow" attribute on your link tag. These are often used in links found in comments and user-generated content to protect against spam penalties. Unfortunately, this tag can sometimes cause a ripple effect and limit the authority flowing to other pages directly linked to this page. Google specifically advises against what it calls “pagerank sculpting,”