Although the disgusting days of black hat SEO and link-stuffed copy have gone the way of the dinosaurs, it's not uncommon for a new or budding business to (still) think they'll succeed by offering online content. cheap online and stuffed with backlinks. This couldn't be further from the truth. Today, readers (and Google) are more discerning than they've ever been, and the only way to build an online presence that lasts is to create content designed to deliver real value and relevance - for both. I'm not talking about cheap, unique, thoughtless stuff meant to drive quick rankings: I'm talking about thoughtful, in-depth, relevant content that delivers something real. Today, I'm sharing here why link building alone no longer works, and the types of content you should definitely invest in to seriously grow your online presence. Ready?
Inbound Marketing Strategy Advertising Business Branding Concept Why hair masking service Simply Building Links Doesn't Work Anymore Even people who know next to nothing about SEO, content quality, or engagement know one thing: links are supposed to help you get noticed online. Advertising Continue reading below In some ways, that's true. In others, it couldn't be more off-base. Yes, high quality links can help Google determine a page's authority and relevance. They can also provide context for your readers and help you build valuable SEO links between pages on your site. However, poor quality links can hurt your SEO more than they help it. And that's by design rather than accident. Here's why: Years ago, black-hat SEOs made their fortunes manipulating search results.
They did this by buying links or working dozens of them into spammy pages in an attempt to manipulate Google's search results. Google, unsurprisingly, didn't like it. As such, the search engine has developed an algorithm update to address this. The change was called the Penguin Update, and it went into effect in April 2012. Designed to punish sites that use spammy backlink strategies, the Penguin Update sought to ensure that sites focusing on links did so for quality and relevance rather than perceived SEO gains. Advertising Continue reading below Today, sites that use spammy backlink strategies pay for it in the form of penalties from Google and less respect in the online environment. Additionally, cheap, link-heavy sites are out of fashion with content creators around the world, and many teams and individuals simply refuse to create content that doesn't provide value beyond its backlinks. But the craziest thing is that the marketer who thinks crappy content will work still exists.